London SEO agency · SEO only
Easier to find, wherever people search.
Scroll is an experienced, ROI-focused SEO agency. Technical, content, authority and AI search, delivered by people who have done it many times before, and measured in revenue rather than rankings.
- SEO specialists, nothing else
- ROI-focused, reported in revenue
- 100+ client projects, 100+ audits
- London based, working worldwide
Brands our team has worked on
Client projects, from one-off audits to multi-year retainers
Hours spent doing SEO, and only SEO
SEO audits completed, each one actioned
Average visibility increase across clients*
*Average organic visibility increase across client engagements.
You run the business, while Scroll takes care of the SEO. Simple.
Scroll Marketing is made up of people with a very specific set of skills, acquired over a very long time. Not just SEO skills, but people skills too. We work with local and international businesses and have a track record of delivering strong results in some of the most competitive niches there are.
- We only do SEOAgencies that offer everything tend to deliver each thing averagely. We deliver one service, very well.
- Three-pillar approachTechnical, content and authority, planned together and measured in revenue, not just rankings.
- Traditional and AI searchGoogle rankings, AI Overviews and LLM visibility, built on the same foundation.
- Honest and selectiveWe’ll tell you if SEO isn’t right for your business. We turn away more work than we take on.
Our SEO services
One discipline. Every part of it.
We only do SEO. Why? We’re really good at it. These are the areas we go deep on.
-
A commercial plan for organic growth, not a list of tasks.
SEO Strategy in detail -
Crawl, render, index. Fix the foundation everything else sits on.
Technical SEO in detail -
Category, product and content strategy that turns search into non-brand revenue.
Ecommerce SEO in detail -
Visibility in AI Overviews, ChatGPT, Gemini and Perplexity, alongside Google.
AI Search Optimisation in detail -
Replatform, redesign or rebrand without losing the traffic you spent years earning.
SEO Migrations in detail -
Hreflang, market selection and localisation that ranks in each country.
International SEO in detail -
Content that matches intent, captures demand and feeds the pages that sell.
SEO Content Strategy in detail
Results
Measured in revenue, not positions.
From a single ecommerce engagement, documented in our case study: a UK fashion retailer, including a BigCommerce to Shopify migration.
Technical fixes, intent-led category and content strategy, and a platform migration handled without losing traffic.
Growth across the whole business over the engagement, not just the organic channel.
Traffic doubled while the site moved platform, because the migration was planned as an SEO project from day one.
Case study
The work, shown properly.
Challenge, approach, evidence, outcome. Written so you can judge whether we’d be useful to you.
Working with us
A method, not a menu.
The same sequence on every engagement, because it works: understand the business first, fix the foundation, then build the content and authority that moves revenue.
- 01
Introduction
An introductory meeting to understand how SEO could improve your business: margins, priorities, what’s been tried, what success would look like.
- 02
SEO audit
An in-depth audit that identifies the core issues holding you back, with a very clear plan on how to resolve them and get growing.
- 03
Strategy
The audit’s findings feed a strategy aligned to your key business goals, with the market sized, demand mapped to pages and the work sequenced by impact.
- 04
Implementation
Once you’re happy with the strategy, we progress to the key ingredient: implementing every recommendation, with your team or ours.
- 05
Reporting
Monthly reports on the impact of the work, including organic traffic, revenue and rankings, in plain English.
- 06
Improvement
What the data says, we act on. Planned tweaks to the strategy, content refreshed, and the next quarter built on evidence.
Search is changing
Google is still the centre. It is no longer the whole map.
People now discover brands through AI Overviews, ChatGPT, Gemini, Perplexity, marketplaces and social search as well as classic results. The signals those systems rely on, crawlable, well-structured, authoritative content, are the ones good SEO has always built. We optimise for both.
- Traditional searchRankings, rich results, visibility share and the revenue they drive.
- AI answersAccess for AI crawlers, extractable content and entity authority, so your brand is a source, not an omission.
- Honest measurementWe report what can be measured and say plainly what can’t. Nobody can guarantee a citation.
What clients say
We've worked with Scroll on multiple projects and they are our go-to team. The true meaning of SEO experts
Kent Vorland, Business Consultant
FAQs
SEO questions, answered.
Why is SEO your only service?
We choose to specialise because we’ve seen that agencies with multiple services often deliver lower quality in each one. We want to deliver one service, and deliver it very well.
What size companies do you work with?
We’re selective, because we don’t take on more than we can handle and current clients take priority over new business. There’s no hard rule on size. We’re honest if SEO isn’t right for your business, and we turn away more work than we take on for that reason.
How long does it take to see results?
It depends on the starting point, the competition and how quickly recommendations are implemented. Technical fixes can move things within weeks; content and authority compound over months. We set expectations in the strategy and report against them monthly.
Do you work with our developers and in-house team?
Yes. Most of our work is delivered alongside a client’s own marketers and developers. We write tickets and briefs they can pick up directly, and we verify every fix after release.
Is SEO still worth it with AI search?
Yes. AI Overviews and assistants draw on the same signals good SEO has always built: crawlable, well-structured, authoritative content. Traditional search is still far larger, and the work that wins there is the work that gets you cited.
Need help with your SEO?
Send us a message. A straight conversation about what SEO can and can’t do for your business; we turn away work that isn’t a fit.